LONDON label Preen is migrating to New York Fashion Week next season -
the first time the show has ventured outside its UK heartland. "We just felt it
was the right time", - Justin Thornton, who founded the label with partner Thea
Bregazzi in 1996, explained when he called VOGUE.COM to break the news. "We're
always looking for ways to push things forward and build the label. We've been
looking into doing something like this for a few seasons and suddenly,
everything just fell into place. We work on gut instinct and, happy as we are in
London, we're really excited about the move; it just feels right." Showing in
New York will open the brand up to a bigger audience and position it on a more
international stage, he added. Preen celebrated a decade on the fashion stage
last year with a retrospective exhibition and, while US fans Scarlett Johansson
and Kirsten Dunst will be doubtlessly be delighted by this latest development,
we can't help but feel London Fashion Week won't be quite the same without the
duo's typically eye-catching, bodycon creations to look forward to. Thornton
consoled us with a few hints about what we can expect from Preen's debut New
York show. "It will be very Preen!" he laughed. "We always work from our
archives, trying to hone the look from season to season. We're looking at a mix
of soft shapes and a sexy, structured silhouette." The show is scheduled for 2pm
on September 6 at The Soho Grand, 310 West Broadway. (August 2 2007, AM)
Leisa Barnett vogue.co.uk
комментарии: Лондонский лэйбл будет представлен в Нью-Йорке. Показ в Нью-Йорке изделий марки ее откроет для большей аудитории и позиционирует на более международном этапе.Justin Thornton, которое основал эту марку с партнером Thea Bregazzi в 1996, говорит: " Мы должны были появиться на континенте. Это был лишь вопрос времени. Мы меняемся из сезона в сезон" Он намекнул, что показ пройдет с большим успехом: "Это будет нечто! Мы смешали структурный силуэт и мягкие сексуальные формы"... Показ пройдет в Нью-Йорке 2 сентября ком. Нонны Холод
